One of the major achievements in communication industry is the invention of cell phones. Most people in the world uses a phone or in position of a phone. The developments of internet enable cell phones have improved communication. This communication device can be purchased by any average individual hence communication through this medium has become convenient to very many people. Therefore any advertisement or business done through this medium can be received by very many people. This gives a reason why real estate mobile marketing has developed into a common practice and applies as stated bellow.
The use of text messages by potential buyers and sellers to communicate and exchange in formation on demand and supply of property. The introduction of automated message services has greatly improved this marketing method. A potential investor gets all the required information about a property via SMS.
Most phones have internet services. The ability to access the internet via mobile web browsing has provision of a marketing avenue that can be exploited to keep in touch with clients to achieve maximum exposure and branding of a product. Website does not work with all phones thus advisable to find a service to develop a mobile friendly site. This version is accessible via any internet browser.
Some development brought about by the use of this technique includes; a link between a property seller and potential buyers. All the facts information and possible inquiries about a property can be easily exchanged via short message services this help to control pricing system of different holdings and no specific individual can influence the price to sale the asset, this is left for price mechanism i. E., price and supply analysis. A home seeker can also subscribe for SMS alert service whereby one receives updates about any home on sale. Sellers also get through this service providers relevant information on potential customers
One should also syndicate listings to the best real estate websites. The service enable small and new estate developers to get the required publicity without necessarily having to spend a lot of resources developing their website. It also enables them to reach more customers. The use of great mobile supported or compatible application software in making these sites makes all mobile web users to access the sites.
The invention of quick response codes abbreviated as QR codes i. E., a potential investor uses mobile scanning device to scan a bar-code square on flairs, bill board or on actual property. All the required information is displayed via cell phone, hence easy access of detailed information of a property. This system work best on property signs, and uses realtors to sale the property.
It allows for Personal Branding of t property. Brand of a Firm or seller should appear in SMS sent to consumers. And all text replies to consumers should have links to their cell phone websites. This websites have different functions and have relevant photos maps and vivid description of the property with search engines for property searches, mortgage valuation and possibly linked to social networks.
Professionals should take advantage of the chances to take advantage of the technology. More investors can benefit from this advantage of real estate mobile marketing to improve their business using display ads and search engines.
Dave is a real estate consultant who specializes in marketing for real estate agents.