Tag Archive: Real Estate Marketing


The internet is being widely used as one more channel in marketing company’s services and products. Its popularity increased mainly due to the massive growth of consumers and potential consumers online. Instead of just being transaction oriented, this channel has become an effective marketing tool and primary source for lead generations.

E-newsletter is considered by many real estate agents as a cheap yet valuable and dominant tool for business marketing. Using e-newsletter will give you ongoing communication with prospect home buyers, advertising advantage and establish you as a market expert.

Here are the steps you need to follow in creating an effective real estate e-news letter

Identify the people you want to reach. The number one rule that marketers shouldn’t forget in marketing business is to identify the target audience, and same thing with real estate e-newsletter. Write down a list of the type of people you want to get in touch: real estate investors, retirees, first time home buyers or people about to retire.

Write down significant information your audience wants. Investors will probably want to know the latest housing market trends and if prices are going up or down. First-time home buyers are interested to know about neighborhoods, shopping areas, schools and facilities around.

Write down ideas for newsletter topics that may catch audience interests. Search topics through local newspapers, magazine, websites that offers local market conditions, chamber of commerce and other sources of great ideas that can inspire your audience. Add ideas as much as can on the list since distribution of e-newsletter are normally on the daily basis and needs content.

Make your distribution date fix. Let’s say if you delivered your first newsletter on the first week of the month, then your audience will expects to receive when that date comes. Stick on the timetable and follow distribution schedule for your audience not to get disappointed.

If you are a newbie in using e-newsletter, there are so many resources on the web at this time that provides newsletter ideas and templates for a reasonable fee.

Indeed, purchasing homes for sale in Real Estate in Tampa Florida is an enormous investment, so what you want is to make sure that your buying process will run as smooth as possible, so try to consider every tips that I had here in my article and soon you will find the right Tampa Florida Homes for you.

 

Real Estate Marketing Tools

Agents spend more than 70% of their time on marketing, according to the National Association of Realtors.   This just shows that marketing is very important in an agent’s life in order to stay at the top.  Therefore, real estate agents need a very good strategy to stay in the battle and knowing the right marketing tools is crucial.  Moreover, how the agent uses his time wisely is the key to success. The type of marketing tools that you will use in selling a property can make a big difference.  So what are the tools used by successful agents who can actually sell Homes for Sale in Tampa quickly?

Print advertising come in many forms – postcards, letters, fliers, newspaper ads, magazine ads and door hangers with all the attractive pictures, real estate in Tampa property information, as well as the agent’s mailing and contact information.  This strategy is effective for reaching people who may not always have time to search online. The key to print advertising in real estate marketing is the use of specific words that could readily attract a reader’s attention rather that promoting an agent’s contact information.

Another important marketing tool according to the National Association of Realtors or NAR is online marketing. NAR claim that more than 70% of all potential home buyers begin their search online. Websites can showcase all kinds of information through testimonials of satisfied customer, virtual tours, detailed information of the property, the agent or Realtor’s information and description of his/her expertise and so on since print advertising is limited because of the space given in the newspaper or magazine classified sectionnt or Realtor’s information and description of his/her expertise and so on.

Social media is all about social networking where agents connect with other agents and with potential clients to gain referrals and to showcase listings.  Although some may not agree with using it as a real estate marketing tool, a lot of agents are using these two to boost their Tampa FL Homes for Sale business.

There are so many ways you can use technology for you real estate marketing ideas. You make connections with people worldwide who are interested in buying and selling property. Communicating daily with potential clients could eventually generate more income for your business.

Taking the time to create your own blog can connect you to people who need to place their home on the market to sell or people who might be searching the market to buy a newly constructed home. Whatever reason they might have for relocating blogging can be a way of sharing your information

Blogging with your readers can give you the chance to build a business relationship. Learn about issues they may have concerning the selling of their current and possibly relocation. If you can provide the solutions you could quickly been seen as the expert and your reputation for knowing how to resolve problems could quickly build you a possible list of clients.

You can also introduce yourself by commenting on someone else’s blog. Once you become familiar with others on the site, ask if anyone needs a resource for moving or relocating to a new area. By providing solutions you could be building relationships with people who decide to use your services.

Social networking is popular with many people today and it could be a viable opportunity to expand your list of potential clients. It could become a worldwide connection for your business. Creating an interest in your area could be as easy as providing information about school districts, shopping and recreational activities.

A current way of advertising your services could be a video presentation posted on the internet. You could share what a potential client could expect when selecting you to represent them. You might speak about a particular advantage they would have in choosing you. An example might be how you can help them more easily transition from one home or business to another.

People spend a lot of time on the internet seeking answers to their questions. Choosing to create your own website could provide you the opportunity of making a connection with someone needing the help you are offering. Try selecting a domain that is unique to you. In doing so it could help people easily remember you. There are numerous things you could choose from when designing your site. An example would be to display photographs of the property you have listed to sell.

Aside from technology the basis for business still applies today as they did years ago. Handwritten notes still leave a good impression. You might consider sending a note to a potential client about an open house or special social event you think they would enjoy.

Although technology can be good for your business you might also consider how you might present yourself when personally meeting with a potential client. You could give them a practical gift as a way of thanking them for their time. You might select something they could use that also displays your information. An example could be a gift bag containing magnets and a note pad.

Real estate marketing ideas can help you make the connections needed to build rapport with potential clients. In choosing to use some of these ideas you might create for yourself a base of potential clients needing the solutions you provide.

Dave is a real estate expert who specializes in techniques for real estate marketing.

A business plan with lame marketing plans is a recipe for business failure. Without effective means of publicizing your business venture, you are doomed to fail even though you may be having all other requirements. Being a newcomer in the industry is challenging. Therefore, when doing your real estate marketing, bear in mind that you are competing for the same customer with other established firms. It requires a lot of resources in terms of time, labor and funds to make sure a reasonable market share is gained in order to survive the competition.

Nowadays, the internet has been utilized by many to publicize their businesses. It offers searchers fast and sufficient information for whatever they are searching. It gives you an opportunity you can exploit to market yourself by developing a site. Dedicate adequate effort in ensuring that you increase the chances of your site appearing in search results.

You ought to understand that in your area of business, you are not the only agent in play and that other agents also want a share of the consumer market. You should therefore ensure that your website is unique enough to stand from the crowd of other agents. It should be able to arouse and sustain the interest of your potential clients. You should incorporate SEO so that your URL goes and remains at the top of the search engine results. A professional can optimize your URL for you so that your chances in the market are increased.

Develop a site that is convenient to use since everybody values their time and money. The content in your site should be precise and highly informative to spare clients of online time. The more time spend online attracts the same corresponding charges for the internet by their service provider. Therefore, convenience in this case means efficiency in terms of time and money spend by clients.

Other than the creation of websites for marketing, the internet can also provide another marketing tool in the form of blogs and social networks. You can create pages in face book, my space, twitter and others to reach your potential clients as these sites are thronged by many users on a daily basis worldwide.

Alongside the virtual advertisement, you will need to be vigilant on physical marketing too. By use of media, placards, bill boards and posters, you should saturate the environment where your potential clients frequent with your presence.

Your promotion strategy will be highly determined by your budget. The technique you choose to market your services with should be within the parameters of your budget and at the same time workable. Study your target group and choose a marketing technique that will reach them in the best way possible.

Your logo and brand is very significant when it comes to real estate marketing strategies. The logo should be unique and it should be able to create a good and lasting impression on anyone who sees it.

Dave is a real estate consultant who specializes in marketing for real estate agents.

The Real Estate Mobile Marketing

One of the major achievements in communication industry is the invention of cell phones. Most people in the world uses a phone or in position of a phone. The developments of internet enable cell phones have improved communication. This communication device can be purchased by any average individual hence communication through this medium has become convenient to very many people. Therefore any advertisement or business done through this medium can be received by very many people. This gives a reason why real estate mobile marketing has developed into a common practice and applies as stated bellow.

The use of text messages by potential buyers and sellers to communicate and exchange in formation on demand and supply of property. The introduction of automated message services has greatly improved this marketing method. A potential investor gets all the required information about a property via SMS.

Most phones have internet services. The ability to access the internet via mobile web browsing has provision of a marketing avenue that can be exploited to keep in touch with clients to achieve maximum exposure and branding of a product. Website does not work with all phones thus advisable to find a service to develop a mobile friendly site. This version is accessible via any internet browser.

Some development brought about by the use of this technique includes; a link between a property seller and potential buyers. All the facts information and possible inquiries about a property can be easily exchanged via short message services this help to control pricing system of different holdings and no specific individual can influence the price to sale the asset, this is left for price mechanism i. E., price and supply analysis. A home seeker can also subscribe for SMS alert service whereby one receives updates about any home on sale. Sellers also get through this service providers relevant information on potential customers

One should also syndicate listings to the best real estate websites. The service enable small and new estate developers to get the required publicity without necessarily having to spend a lot of resources developing their website. It also enables them to reach more customers. The use of great mobile supported or compatible application software in making these sites makes all mobile web users to access the sites.

The invention of quick response codes abbreviated as QR codes i. E., a potential investor uses mobile scanning device to scan a bar-code square on flairs, bill board or on actual property. All the required information is displayed via cell phone, hence easy access of detailed information of a property. This system work best on property signs, and uses realtors to sale the property.

It allows for Personal Branding of t property. Brand of a Firm or seller should appear in SMS sent to consumers. And all text replies to consumers should have links to their cell phone websites. This websites have different functions and have relevant photos maps and vivid description of the property with search engines for property searches, mortgage valuation and possibly linked to social networks.

Professionals should take advantage of the chances to take advantage of the technology. More investors can benefit from this advantage of real estate mobile marketing to improve their business using display ads and search engines.

Dave is a real estate consultant who specializes in marketing for real estate agents.

Real Estate Marketing

The single most important thing in real estate is marketing. It is the way you find sellers and buyers. Without it you have no hope of success in the real estate industry. There are two main categories of real estate marketing: offline and online. Both are essential in developing a profitable business. The following are ways in which you can optimize your advertising dollar.

Offline

Most of you have no doubt seen signs strategically placed around busy intersections and residential neighborhoods. These are called bandit signs, so named because technically they are not allowed in most city ordinances. Although there are usually no repercussions, the signs are removed regularly, so they will have to be replaced periodically. If you put your bandit signs out on Thursdays, you will have a good chance of them making it through the weekend at least. Choose locations near the types of homes you are interested in. Make sure the signs are visible with easily memorized contact info.

Direct mail consisting of postcards or letters is a good way to bring in leads. The post office has a system where you can set up your own campaign. Postcards are the most cost effective. Make sure they have an eye-catching design. Target only the areas you are interested in by mailing to specific zip codes.

Flyers, posters, handouts, inserts, and door hangers can be effective real estate marketing tools. Color is preferable to black and white. It can be time consuming to distribute this type of advertising. Often, you can hire a high school or college student in need of some extra cash to do this for you. Of course, there is always newspaper and magazine ads, however, these are fast being replaced by online marketing.

Online

Craig’s List is a great way to advertise. Not only is it free, it gets tons of traffic. Place your ads in as many relevant categories as you can. Make sure you change the ads from category to category as Craig’s List does not allow duplicate content. There are also other real estate sites that allow you to advertise on, some free, some not. It just takes a little research to find them.

A website with squeeze pages to capture information is a must. Not only do you need these things, you have to SEO them. SEO (search engine optimization) gives your pages importance in the search engines, ie Google, Yahoo, Bing. If you are not well versed in how to SEO, there are many great SEO companies out there that do great work in this field. It is almost a necessity to be on the first page of a search result in order to generate business.

Hopefully, these tips will help you in your real estate marketing. Remember it takes money to make money, but you don’t want to break the bank. Use your advertising budget wisely and keep track of your results. That way you can focus your dollars where they are doing the most good.